Professional Work
Kelas Cinta
Kelas Cinta is a platform to learn and share tips and tricks about love and relationship. At Kelas Cinta, I wrote in various forms such as e-books, articles, captions, and quizzes.
The Story Behind
At Kelas Cinta, I researched about the topic given through multiples sources –some are old materials given by the platform, some others I needed to find out myself with only one rule: it had to be based on psychological studies.
After doing some research about the tone of voice in Kelas Cinta, I found out that they preferred a rather formal, open, and direct tone, so I adopted this tone of voice in my writing. The challenge in this project for me was mostly about how to convey the key messages in a direct and concise manner to give the shocking yet waking effect to the audience.
Notable Projects
E-Book: Apakah Dia Serius Denganmu? (Book draft, later turned into video lessons)
E-Book: Apakah Dia Serius Denganmu? (Introduction page)
Article: 7 Nasihat Cinta Terbaik Untuk Pria
Aizen
Aizen is an Indonesian skincare brand founded in 2018. At Aizen, I wrote contents mainly for social media posts and blog articles.
The Story Behind
Aizen wanted to be not only an ordinary skincare brand, but a skincare brand that really cares about valid information and advanced skincare ingredients and formulas. For that, although various information about skincare is scattered throughout the internet, I had to make sure that I only took information from reputable websites as resources for my content writing. As for the writing style, I used a casual, persuasive, and positive tone to match Aizen’s brand personality.
Aizen’s Instagram Feeds (Selected)
Content and caption by Destria Aryani; visual design by Aizen Creative Team.
Atelier Wijaya
Atelier Wijaya is an architect and interior design consultant based in Semarang.
The Story Behind
Atelier Wijaya wanted to give a better explanation about his works through his Instagram captions. He provided me with the overall design theme and pictures of the completed design, from which I took as the base inspiration to write Instagram captions. The things I usually highlighted in the captions were the philosophy, history, and some sensory details in the design, as well as the context of the building it was functioned for.
Atelier Wijaya’s Instagram Feeds (Selected)
Caption by Destria Aryani
Personal Work
Personal Blog (Quora)
In my personal blog (Quora), I mostly talked about life experiences, relationship, and insights I’ve got from various resources.
Notable Answers (Quora Indonesia Ver.)
https://id.quora.com/Apa-prediksi-yang-telah-terbukti-kebenarannya
https://id.quora.com/Bagaimana-rasanya-sering-bertemu-dengan-orang-kaya/answer/Destria-Aryani
https://id.quora.com/Apa-yang-harus-diketahui-gadis-Indonesia-sebelum-menikah/answer/Destria-Aryani
Notable Answers (Quora English Ver.)
https://www.quora.com/How-do-Koreans-in-Seoul-treat-foreigners-generally/answer/Destria-Aryani
https://www.quora.com/How-do-you-know-someones-true-personality/answer/Destria-Aryani
Recognitions
Top Writer 2018 (Quora English Ver.)
Publications
https://today.line.me/id/v2/article/oepk7N
Personal Blog (WordPress)
In my personal blog (WordPress), I mostly talked about various lessons I’ve got from books, and also personal stories.
destriaaryani.wordpress.com 